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Article #5: Consumption Structure and Popular Trends of European Toy Markets

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In last decade years, it took place a purchasers.
thorough change in European toys and After all, in next 5 years, traditional
games industry. The market share toys sales in European market will change
increases gradually and has accounted for little, however, with the growing
more than one third of the whole world's purchasing power of some countries, it
toys and games market. In recent years, will go up. Traditional toys combining
electronic toys rise greatly, video games electron and interaction like early
become more and more popular, and wooden educational toys are being a stable
toys still charm children a lot. developing period. Video game products
Especially rc toys in electronic toys will keep increasing strongly. And rc
market, such as nitro rc car, remote toys, such as nitro rc car, remote
control helicopter, rc gas boat, rc control helicopter, rc gas boat, rc
helicopter, remote control car, rc car helicopter, remote control car, rc car
etc. increase rapidly. etc will also have large market in adult
In past 1-2 years, European toys market toys.
had belowing features and trends: Take a look at the main countries in EU,
The highly important factor still was in U.K. electronic toys will grow fastest
price, although most parents in rich and have the largest market, rc toys in
countries such as U.K., Holland and electronic toys market, such as nitro rc
France liked to buy large-scaled toys, car, remote control helicopter, rc gas
those toys had a rather cheap price boat, rc helicopter, remote control car,
usually under 8 EURO. A great deal of rc car etc will become most popular. And
European parents believed that wooden the total amount of toys market in U.K.
toys were educative and innovative, and will reaches 6 billion EURO by 2007.In
wooden toys were typical toys in France, markets of infant toys and early
children's rooms, and it would keep learning toys will grow fast, and infant
growing in European wooden toys market. toys market is in process of growing fast
Parents were always pleased to buy the because of high birthrate in recent
toys of teaching while playing for their years. Video games will be very popular,
children, which had caused educational and it will rise of 25% in next 5 years.
toys white-headed in years of 2005 and Comparing with other European countries,
2006 in Europe. The European Union had technical toys for such as architecture,
imported toys from developing countries vehicle and electronic training toys will
as many as 50% of its total amount and be more popular in Germany. Music,
were still on its way of increasing. dancing and doll toys will be fully
Among them 40% were carried out by fashionable in Belgium. Mobile phones,
importers, and the left were mostly voice recognition games and virtual games
accomplished by agents and centralized will be in fashion in Spain.






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