| The existence of the company was conceptualized | | | | games. The coinage of this term proved to be highly |
| and later on materialized by Rob Small and Tihan | | | | beneficial for the online company. It created a stir in |
| Presbie. Having started the project with a meager | | | | the market that ultimately resulted in the boost up of |
| budget of 40,000 British pounds, the duo graduated | | | | the company needed to make a rapid flourish. |
| in turning their asset into a 200 million pound | | | | has never comprised with the standard it is providing |
| company. This fact is enough by itself to be a sign of | | | | to its gamers. Since inception it has maintained a |
| the immense success that the company has achieved | | | | consistent level of sophisticated products. In the last |
| in over the last few years. | | | | 2 years the company has witnessed the profit |
| The tumultuous rise of the company was no less | | | | totaling a turnover of 20 million British pounds. makes |
| than a fantasy story. Rob and Tihan had in fact laid | | | | sure that its games accentuated into the market are |
| the foundation stone of the company in the year | | | | being developed by a third party developer who is |
| 2000. At the rudimentary level that is in the | | | | adept in it. It is preferred by the authority that the |
| formative years of the company, was involved in | | | | games are manufactured with Abode Flash or Shock |
| producing a petite quantity of cartoons. That was | | | | wave. The company is very particular about the |
| only for a time being. Sooner the company deviated | | | | online safety issues. That is why it has deployed a |
| into the field it is famous for. Producing fast paced | | | | DLL –one kind of a hostile code to ensure the |
| internet games has always been the forte of but in | | | | security concerns. It would be interesting to note |
| the year 2006 another glory was added to its hall of | | | | that the company gets around 43 million clicks a |
| fame. This year had conceptualized a rather | | | | month. That is just an awesome figure for an online |
| innovative slogan that had become an integral part of | | | | company. |
| its being. The slogan went on like – Play free | | | | |