| The commercial potential hidden in the ever growing | | | | HEMI® Power Bonus! |
| online gaming market has been known to marketers | | | | Online Pool as a Test Case |
| for a long time. It is known that millions of people | | | | Let's say that you want to shoot some pool online. |
| around the world are playing different types of online | | | | By clicking "online pool" on one of the biggest internet |
| games. The wide range of available games - from | | | | search engines, you will find two major food |
| single player trivia, puzzle, sports and casino games to | | | | manufacturers battling for the opportunity to |
| classic multi player games such as backgammon and | | | | promote their brands on your virtual pool table. |
| chess to massive role playing and strategy games like | | | | The giant chewing gum company Wrigley's is the |
| World of Warcraft and Lineage – attracts diverse | | | | sponsor of the popular gaming portal, mostly known |
| variety of players. | | | | for its online billiard games. Once you've entered |
| Recent surveys show that online gaming is not an | | | | Candystand virtual pool room, you will be asked to |
| exclusive territory of 25-35 males. More than 50% of | | | | customize your playing able from a selection of three |
| women at the same age are playing online games on | | | | designs, each one represents a different chewing |
| a regular basis, plus a decent percentage of older | | | | gum brand, which its logo is spread all over the pool |
| (and of course, younger) men and women are also | | | | table. Will you consider chewing an Ice Breakers |
| preoccupied in the internet gaming world. For | | | | later? |
| marketers, these numbers mean unique opportunity | | | | You will be facing the same dilemma if you choose to |
| to expose all kinds of products to millions of potential | | | | play at Nabisco World. However, if you go for the |
| customers. | | | | most popular choice today, Yahoo! Pool, you won't |
| Marketers use variety of online marketing techniques | | | | be able to escape advertisements as well; right after |
| to approach the massive crowd of online gamers | | | | you've registered and before entering the desired |
| including traditional advertisements and more creative | | | | game room, you'll be hit by Yahoo! Games' sponsors' |
| and advanced types of online marketing tools. From | | | | messages. |
| chewing gums to automobiles through anti-depression | | | | As you can see, today's marketers have learned |
| drugs, it seems like everyone is after the online | | | | how to take advantage |
| gamers' attention. | | | | (not necessarily in the negative meaning) of the |
| One of the most common ways to promote a brand | | | | increasing interest in online games. From industries |
| is by online games. For example, the Chrysler Group, | | | | tycoons to small, local businesses, most of them |
| the owner of the Dodge brand, has an exclusive | | | | came to the conclusion that online gaming marketing |
| game website dedicated to racing games, in which | | | | is far more affective and profitable than |
| the player can drive the company latest models, and | | | | advertisement campaigns. |
| if played well, the players are rewarded with a | | | | |