| The headline at the website boldly announces: | | | | of their series. Odds are even greater in their favor if |
| "Discover How You Can INSTANTLY Win 97% | | | | they're at least evenly matched with their opponent!" |
| Of Your Sports Bets Using My Proven Sports Betting | | | | If you are a baseball fan and have been following the |
| System!" Without a doubt, this headline does grab | | | | game closely, you know (meaning that it's not just |
| your attention. "Ninety-seven percent! Really?" you | | | | conjecture) that what he is stating here is true, |
| think. The website then goes on to document (using | | | | statistically speaking. This is a good sign. John is telling |
| written, video, and audio extracts) the experiences | | | | us the truth. This makes sense. |
| that several clients have had with the betting | | | | Further on down that email John states that once |
| system, complete with their glowing endorsements | | | | you secure your membership you will not only have |
| of the results they have gotten from the product | | | | possession of his proven system, but you will also |
| that its developer, John Morrison, puts out. And | | | | receive all his picks for both the NBA and MLB for life. |
| instantly the reader is ushered into a heady | | | | It just so happens to be that these two sports |
| atmosphere of seeming emotional hyperbole. | | | | coincide with the two sports that John has been able |
| At first glance, one is tempted not to accept the | | | | to maintain a 97% average winning streak in his picks. |
| hyperbole. It's just human nature to doubt the hype. | | | | John openly admits that his system for NFL betting is |
| The reader wants more than just glowing | | | | only 63% effective. And yet, he is not including this in |
| endorsements. He wants proof! Plain and simple. If | | | | his claim, telling you how to achieve a 97% winning |
| this is actually possible, he is thinking, how can I, too, | | | | mark in your own betting endeavors. Once again, |
| obtain these same results using this system? | | | | John is telling the reader the truth. |
| Then he reads further. | | | | It is up to the reader, should he decide to become a |
| | | | member, to take responsibility for the bets and |
| Current 2009-10 NBA season as of 12/20/2009 : 24 | | | | sports he plays. So, it is possible, for those who wish |
| wins - 0 Losses | | | | to stick with only the highest percentage bets, to |
| 2009 MLB season: 49 wins - 0 Losses | | | | avoid betting on many (if any at all) NFL games, thus |
| 2008-09 NBA season: 79 wins - 0 Losses | | | | giving themselves an opportunity to copy John's |
| These are outstanding statistics, if they can be | | | | results. If you notice, John doesn't brag about his |
| proven true. Further on down the litany of | | | | results with his NFL picks. That's because the odds of |
| information, the reader comes upon an offer to | | | | winning a high percentage of NFL bets is stacked |
| subscribe to a free newsletter that John puts out. In | | | | against the bettor. It's a more difficult environment |
| it John promises to reveal his "top-secret sports | | | | to call consistently because the critical statistics being |
| betting tips" and how to avoid making the same | | | | analyzed are constantly changing, which makes for |
| critical mistakes that 96% of sport bettors make. | | | | the possibility and realization of more losses. |
| When you click on that button and send him your | | | | While it may seem like hype at first, a closer look at |
| email information, you are sent an instant reply with | | | | John Morrison's Sports Betting Champ system reveals |
| the first tip, which has been reproduced below: | | | | that John is only claiming what he legitimately can |
| Dr. John Morrison's Secret Sports Betting Tip#1: | | | | claim to be true about his sports betting system. Any |
| "In Major League Baseball, a team usually plays | | | | professional gambler will tell you that for system |
| another team 3 games in a row on 3 consecutive | | | | betting to be successful, you have to remain |
| days. Historically, a team is able to go 3-0 against | | | | disciplined and focused on the goal: placing bets on |
| their opponent in their 3-game series only 10% of the | | | | only those games that give you the highest |
| time! Lesson: If a team loses the first game of the | | | | percentage odds to win. If you can do that, you'll be |
| series, odds are in their favor that they will still come | | | | taking money to the bank. |
| back and win at least 1 game in the remaining games | | | | |