| Online dating site au plans to announce this Friday its | | | | successful businesses being swallowed up by larger |
| plans to invite advertisers onto its dating site. The | | | | companies with huge cash resources. The online |
| decision comes as au endeavours to continue | | | | dating industry has in recent times seen the larger |
| offering members 100% free access across | | | | online dating companies take over smaller internet |
| Australia.dating site owner Matt Fuller estimates his | | | | dating companies in order to launch operations into |
| spend at tens of thousands of dollars investing in | | | | new countries armed with an instant data base of |
| expert advice and state of the art online dating | | | | current and local singles. |
| software. Matt has employed industry experts and | | | | In recent times, online dating giant has joined forces |
| advisors over the past eleven months fine tuning | | | | with Terra Latin America, the largest internet singles |
| every detail to give singles the very best user | | | | dating provider in the region. As a result of the |
| experience. Just as important, keeping it a free online | | | | partnership Match will now have an incredible fifty six |
| dating site. With an over saturation of online dating | | | | million unique visits per month. Its these kind of |
| sites on the market, is making a point of difference | | | | figures that make it impossible for the smaller online |
| by creating a new strategy so it remains free and | | | | dating sites to compete. Many smaller businesses |
| plans to pay for the site costs via advertising. | | | | world wide across many industries are falling victim to |
| Most businesses in their first year of operation will | | | | larger national companies. |
| lose money. According to business leaders and | | | | RSVP, Australia's largest internet dating site is |
| entrepreneurs interviewed by Mr Fuller during the | | | | another example of big companies snapping up |
| research phase, 70%-80% of a business start up | | | | opportunities in the endless search for larger profits. |
| allowance should represent research and due diligence. | | | | John Fairfax Holdings Limited recently bought RSVP |
| Other research carried out by the Australian dating | | | | for $38.50 million dollars. Fairfax has claimed that the |
| site owner, discovered over two thirds of new | | | | market growth for online dating has been pushed by |
| businesses fail within five years. Time after time lack | | | | increasing social acceptability of time starved singles. |
| of research is to blame. | | | | Online publishers association claim online dating is the |
| Even extensive research doesn't always shield | | | | largest paid online content category in America. |